The continual growth of Geelong, coupled with its deindustrialisation has informed the need to re-use the relics of industrial past. In conjunction to this, the growing needs of Melbourne’s primary art institution, the National Gallery of Victoria, has entertained the development of a third campus focused on contemporary art. The proposition is to locate this third campus at the site of the former Geelong Power Station B, in attempt to celebrate contemporary art, whilst potentially casting gaze towards Victoria’s city second largest city, Geelong. The existing Geelong Gallery is currently under sized and understated amongst the regional galleries. Size (and financial) limitations render the gallery unable to hold the “blockbuster” exhibitions so desired by the greater community. Hence the proposal will endeavour to incorporate Geelong’s needs for contemporary exhibition space, in coexistence with the current facility.